Ryan Emmons was only 22 years old when he started Waiakea Water. It is a bottled water company that has made some serious inroads into the beverage industry. Emmons managed to inch his way into the market and establish brand loyalty and name recognition by focusing on social, sutainable and health components of his beverage.
Waiakea is not your regular bottled water or sports drink beverage. It is branded as and it really is Hawaiian volcano water. It is pumped from aquifers that are found underground on the Hawaiian Islands.
The water that feeds into the aquifers comes from snow and rain that slowly makes its way down into the underground aquifers by first passing through the volcano. On its journey down the volcano and through the ground, the water picks up minerals that give Waiakea water its unique taste and benefits.
Waiakea is different than other spring waters in several ways. The most defining feature of Waiakea is the fact the water has a silky smooth texture that is truly unique from other bottled water brands sold out there. It is also one of the few waters on the planet that is naturally alkaline. Learn more about more Waiakea Water: https://www.crunchbase.com/organization/waiakea-inc#/entity
This makes it effective against diseases such as osteoporosis, where bone density is lost and acid reflex disease. Alkaline foods and beverages act as a natural remedy against heartburn. The alkaline content also balances fluids in the body. Waiakea water is also rich in minerals. The water has a significant amount of magnesium, potassium and calcium which helps promote bone, skin, nail and hair health.
Today, Ryan’s Emmons’ brand is worth around $10 million dollars. It has grown astronomically since it was created. In just a few years, the company has grown over 4000% and is forecast to grow by over 170% in the next year. A lot of the growth, has to do with local stores and distributors wanting to carry the brand. Further adding to the growth is the addition of large supermarket chains such as Whole Foods, who now want to carry the brand in their stores.
Forbes said that to give you an idea of just how much Waiakea water has grown, consider these numbers. The firm sold only 2,304 bottled water cases in its first year. Today it sells well over 100,000 cases a year. Waiakea makes a strong sales pitch on sustainability by using recycled plastic to create its water bottles and renewable energy in its packing plants.
It also donates hundreds of liters of water to communities in need in Africa for each liter of water it sells. It is water that is good for you, good for the environment and good for people.