Doe Deere – article recap

During a recent interview, Lime Crime founder, Doe Deere shared a lot of amazing secrets about her success, her management style, and the future of e-commerce. It is important to realize that the Russian born cosmetic guru arrived in the country in her teens. Deere was very ambitious from the start. She started out in a band. Later on, she started a clothing line. Her success with those endeavors led her to create a makeup line that matched her clothing line. Clearly, Doe Deere lets her unique beliefs about cosmetics drive her to even greater success. Deere believes that cosmetics are not to conceal imperfections, but to show an individual’s creativity.


Strong Beliefs

Clearly, it is important for an individual to have strong beliefs about their ideas and life. Deere’s strong beliefs about company management to beauty are very unique. She believes in team work and treating her employees, vendors, and customers with love and respect. Doe Deere strongly believes in uplifting and inspiring people. This positive feedback is the way to manage a company and gain respect. It is also the way to gain the respect of her customers and fans.


Trust Your Feelings

Doe Deere has an idea that she would like to share with today’s women entrepreneurs. Often, people try to force you to listen to their ideas and force you to do things that just don’t feel right for you. Deere relates that you should always go with your gut feeling. In other words, learn to trust your intuition. In most circumstances, your intuition will lead you down the right path. Deere listens to her intuition on most deals and product ideas. She never ventures forward, unless her gut feeling tells her that it is the right thing to do.


Achieving Success

Certainly, people have different idea about success. Some might determine success by the size of their wallet or the amount of money that they make. Doe Deere relates that her idea of success in the cosmetic industry is having an idea for a product that closely relates to her audience. She envisions them really loving to wear her product creations. In other words, success is making her customers happy. Doe Deere relates that her biggest success to date is the new liquid to matte lipstick that she designed. The Velventines are an amazing success story for the company. In addition, the entire line of Velvetines are certified cruelty free.

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