Lori Senecal is the Global Executive Chairman of Crispin Porter & Bogusky LLC. She has built a name for herself in the world of advertising and marketing. She has worked with many companies who admire and welcome her strategic vision that fosters creativity and positive inspiration. She is a strong advocate for women to find high leadership roles in companies. She is inspired by the cultural trends and issues and uses those trends to create sounding boards for creative ideas that can catapult companies into successful businesses.
She has been recognized and awarded for her achievements by peers and collegues. She works so well with people that she is asked to speak or chair positions within other companies to inspire that company’s employees. She is almost contagious with her tenacity and positive personality. She views life like she views her job. Be positive and work to create a balance and always aim high.
When asked by The Hub Spot about how she managed to take a company such as CP&B, during a very critical time of change, and manage to improve it, she states that she knew that empathizing with clients and their fears of changing leadership within the company their used was a front issue that needed immediate attention. Making current clients feel valued and secure was a top priority. She feels that women are more capable of empathizing and reassurance because it is a women’s nature to do this. She knew it was key in CP&B so that the company could move forward.
At every company she has worked at, she has developed meetings so that everyone feels welcome and valued. When entire companies are on board with common ideas, there is always good that comes from it. She works to ensure all employees feel part of the working community she likes to create within a company. Hiring intelligent and creative personnel is important when trying to create change and inventiveness. Read more about her on 3percentconf.com.