Category Archives: Fashion Leader

How Fabletics is Taking on the Fashion Market

Published / by Flash

Fabletics is an on online subscription brand that deals with women wear including sportswear and accessories. Fabletics started in 2013 by Kate Hudson, Adam Goldenberg, and Don Ressler. Later in 2015, they launched FL2, which is men’s activewear line with Olive Hudson. The firm expanded and started dealing with dresses and swimsuits. There are sixteen storerooms, and they are working on adding two more this year.

 

The company has developed fast over the years due to their unique advertising tactics. Such tactics include using footage shot by Kate Hudson using her cell phone and targeting competitors. Fabletics realized an increment 35% in revenues, which adds up to $250 million over the years.

 

Fabletics competes with retail giant Amazon, which controls 20% of the fashion industry. Fabletics is thinking differently to fight the old and new forces in the fashion market. The company have come up with unique ways to increase its gains and will later take on Amazon. The firm uses subscription method to sell its clothes such that each member completes a survey about their lifestyle and fashion preferences, and at the beginning of each month, they design personalized clothes for each member according to her preference.

 

In the previous years, people defined brand value through its price and quality, but things have changed. Nowadays, customers’ experience, last mile service, brand recognition and exclusive design form the backbone of brand valuation. The firm is familiar with its subscribed customers, and they can sell them clothes at a price lower than their competitors sell to keep customers happy. This method helps them maintain their clients.

 

Fabletics have reversed the rule where people browse for items, but on finding them expensive, end up buying them elsewhere at a lower price. With them, one has to make a subscription to check their clothes. This strategy enables them create positive relationships with their clients, know the local markets better and be reliable. They ensure that 50% of people who go to their stores for shopping are already members and another 25% become members after coming to the stores.

 

Fabletics knows that the best way to keep customers on the brand journey is by showing the right items both online and in the physical stores. They only stock clothes that are appealing to the customers, and this can be improved as tastes and trends change. They keep clothes based on social media sentiments, local members’ preference, store heat-mapping and overall fashion trends. They believe that branding combines user preference data and global fashion trends.

 

The growth of the firm is all about selling high-quality products at a relatively low price. Fabletics is among the fastest growing companies with a positive attitude, good relationship and great understanding of the new consumer. All firms have challenges from time to time and Fabletics is no exception. However, they have done an excellent job in understanding the physical retail experience. They highly embrace the new showrooming, and with this, they are doing their best in offering the best quality services to their clients, whether online or offline.

 

Before starting a fashion shop, one must know how to compete with other brands like Amazon. Fabletics has figured that out and has come up with exclusive products and different advertising tactics to help them compete with Amazon.

JustFab and Eye-Catching Summer Trends

Published / by Flash

Shopping lovers lately keep going crazy over the summer styles that are available at JustFab.com. JustFab is an Internet subscription retailer that’s perfect for people who like fashion recommendations that are tailored to their own tastes and lifestyles. The team at JustFab makes finding clothing simple and stress-free. People can purchase all different kinds of apparel at JustFab. The online store has a large selection of denim, dresses, tops, skirts, shorts and everything anyone could possible want to buy for the summer. JustFab also carries many accessories that are excellent for the warmer times of the year. Exploring the summer selection at JustFab always takes a lot of time. The options don’t end quickly at all.

It’s easy as pie to use JustFab to get recommendations for amazing summer looks. People can visit the store’s website to fill out several quick and easy questions that involve style and size. Voila! They’re then on track to receiving some amazing customized suggestions. Many people out there love fashion but aren’t keen on making style choices. That’s the beauty of JustFab. It gives people the chance to make fashion discoveries that don’t involve frustrating or stressful choices. The team at JustFab makes those stressful choices for subscribers of the website.

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Ask An Expert: The Wordy Girl’s Upcoming Summer Fashion Trends In South Florida

JustFab Summer Shop

Easy, breezy summer dresses are a huge summer style hit at JustFab. The store’s selection of effortlessly cool and chic summer dresses is absolutely astounding. The dresses look amazing on women of all body types as well. JustFab has a sizable selection of fashionable, comfortable and high-quality plus size fashions. It doesn’t matter what size an individual is. JustFab has everything.

The accessories available at JustFab are beyond impressive. They’re great for people who are currently putting together summer outfits and looks. The store’s body jewelry selection is particularly noteworthy. People who like showing off their sun-kissed summer bodies with body jewelry are sure to go nuts for JustFab’s current offerings. The anklets that are for sale at JustFab are fantastic. Source: https://en.wikipedia.org/wiki/JustFab

JustFab’s footwear is also great. The store’s footwear categories are enough to satisfy even the most seasoned shoe lovers. People who like wearing sandals in the summer won’t be disappointed by what they find. The store has many exciting and chic options in both flat sandals and heeled sandals. People who are looking for more casual and laid-back summer looks can go for the flat sandals. People who are looking for more glam summer looks, on the other hand, can head straight to JustFab’s heeled sandals selection. The heeled sandals come in a dizzying selection of styles and colors. The sandal colors are often bright and beautiful, too. When it comes to gorgeous and eye-catching summer color, JustFab has things on lock.