Category Archives: Cosmetics

Doe Deere – article recap

Published / by Flash

During a recent interview, Lime Crime founder, Doe Deere shared a lot of amazing secrets about her success, her management style, and the future of e-commerce. It is important to realize that the Russian born cosmetic guru arrived in the country in her teens. Deere was very ambitious from the start. She started out in a band. Later on, she started a clothing line. Her success with those endeavors led her to create a makeup line that matched her clothing line. Clearly, Doe Deere lets her unique beliefs about cosmetics drive her to even greater success. Deere believes that cosmetics are not to conceal imperfections, but to show an individual’s creativity.


Strong Beliefs

Clearly, it is important for an individual to have strong beliefs about their ideas and life. Deere’s strong beliefs about company management to beauty are very unique. She believes in team work and treating her employees, vendors, and customers with love and respect. Doe Deere strongly believes in uplifting and inspiring people. This positive feedback is the way to manage a company and gain respect. It is also the way to gain the respect of her customers and fans.


Trust Your Feelings

Doe Deere has an idea that she would like to share with today’s women entrepreneurs. Often, people try to force you to listen to their ideas and force you to do things that just don’t feel right for you. Deere relates that you should always go with your gut feeling. In other words, learn to trust your intuition. In most circumstances, your intuition will lead you down the right path. Deere listens to her intuition on most deals and product ideas. She never ventures forward, unless her gut feeling tells her that it is the right thing to do.


Achieving Success

Certainly, people have different idea about success. Some might determine success by the size of their wallet or the amount of money that they make. Doe Deere relates that her idea of success in the cosmetic industry is having an idea for a product that closely relates to her audience. She envisions them really loving to wear her product creations. In other words, success is making her customers happy. Doe Deere relates that her biggest success to date is the new liquid to matte lipstick that she designed. The Velventines are an amazing success story for the company. In addition, the entire line of Velvetines are certified cruelty free.

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Meet the Inspirational CEO of Lime Crime Cosmetics

Published / by Flash / 1 Comment on Meet the Inspirational CEO of Lime Crime Cosmetics

CEO and founder of Lime Crime Cosmetics, Doe Deere, is recognized as a leader and innovator in both the cosmetics and e-commerce industries. Doe credits many things to her success including trusting her gut, being true to herself and an inseparable husband and business partner. Her e-commerce based cosmetics company has been inspiring others to be true to themselves through self-expression focused on vividly colorful beauty products.
Doe’s experimentation with cosmetics began at an early age during sleepovers with friends. At one party she recalls trying to conjure spirits with the girls decked out in full costume. Doe pulled out her makeup kit and completed the outfits with mood setting colors. Fast forward to 2008 when Doe launched her beauty line focused on bold and imaginative products helping her customers feel beautiful in any moment.
Lime Crime’s products are both cruelty free and vegan. Doe is a long time animal lover and supporter of animal rescue organizations. It seems to mirror Doe’s larger philosophy on treating others with respect. To date Lime Crime has donated in excess of $16,000 to different charities that are aimed at helping women, children and animals. Doe aims to uplift others with love and respect and this includes her vendors, employees, partners and of course her Unicorns! Doe refers to her fans and customers as Unicorns due to their fearless fashion choices and pride in being different.
Lime Crime embraces the Unicorns and encourages their self expression. There are devoted spaces on the company site for customers to show off their unique styles and play with the makeup. They also offer creative tips for customers looking for new ways to combine daring hair colors and cosmetics called #hairspiration.
Inspiration plays a big part in running art and fashion inspired cosmetics line. Doe doesn’t try to force inspiration but waits for it to happen and when it does she knows to take action quickly. She spends most of her days in high level meetings with executives of her company and also a major part of each day involved in product development alongside company chemists.