Category Archives: Business Strategies

The Success of Anthony Petrello

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Mostly known as Tony, Anthony Petrello is the CEO at Nabors Industries, Ltd. Nabors Industries is a holding company of the Nabors Exchangeco, Canada. He became the CEO on October 28, 2011, and had also been serving as the company’s President as from 1991. Before taking up the position of CEO, Anthony was the Chief Operating Officer at the Nabors Industries, Ltd. From 1979 to 1991, Tony was the Managing Partners at the law firm Baker & McKenzie where he served at its New York office. Since mid-2012, Anthony Petrello served at the Board of Nabors Industries, Ltd as the Chairman He also served as the Deputy Chairman at the Nabors Industries, Ltd from 2003.

Anthony was once the Director at the Stewart & Stevenson, LLC. He is the Director at the Texas Children’s Hospital and work at MediaOnDemand.com where he is the Director. He is a graduate of the Harvard Law School where he acquired his J.D. degree. He also has a BS and MS degree in Mathematics which he received from the Yale University. Anthony Petrello has been serving at the Nabors Industries, Ltd for more than 30 years and has accumulated extensive skills and experience. He is involved in critical decision making at the Nabors Industries, Ltd and manages the many employees of the company.

Anthony Petrello has in the past been named as one of the best-paid bosses in America. In 2013, he was ranked in $68.2 million which was an increase of 246% from what he made in 2012. In 2013, he was ranked number one in AP and Equilar’s list of the country’s 50 top-paid CEOs. Nabors Industries, Ltd is in the oil industry as a contract driller and also as an oil-field service firm. After Anthony Petrello had become the chief executive officer of Nabors Industries, Ltd, the share price went up by approximately 180%. In 2014, however, Nabors Industries, Ltd decided to change the practices of its corporate governance and compensation. This saw the executive salaries and bonuses, including Anthony’s, cut down. This made Anthony not to be listed in 2014’s list of top most paid CEOs in the US.If you want to full article : Click Here.

The Founders of EOS Lip Balm Speak Out

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The founders of the Evolution of Smooth have been reluctant to talk about their business strategies in the past. During their growth from a startup to a multi-million dollar company, EOS decided to remain focused on their business instead of talking about it. The partners who have successfully revolutionized an archaic industry broke their silence for the first time when they spoke with Fast Company. In this interview, EOS revealed the different strategies that helped them to become a top contender in a seemingly stagnant market.

The lip balm industry had remained relatively stagnant for years. The main competitors within the market were left uncontested and had done little in the way of creativity or innovation. EOS lip balm saw this environment as the perfect opportunity to launch a new company. Taking advantage of the stagnation to which the other companies had been fallen victims, EOS decided to launch an exciting and innovative line of lip balm. After a close examination of the lip balm customer base, EOS founders Sanjiv Mehra and Jonathan Teller decided to aim their new product directly at women.

EOS wanted to design a product that was appealing to all five senses. They wanted to create an experience, not just another meaningless product. For the shape, Mehra and Teller brought in a clay artist to create some sample molds. A spherical, orb design was eventually chosen for its sleek design and ease of use. The next step was to create an extensive line of colors and flavors (https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069). The designing was so intricate that even the clicking of the cap was ensured to be appealing to the ears. After the designs were complete, EOS began to stock the shelves of retailers such as Racked, Walgreens, Walmart, Ulta and Target. After major success in these stores, EOS began to use targeting advertisement to reach their demographic.

For more information, visit the Evolution of Smooth company website.