Category Archives: Advertising Firms

Why Jose Borghi is a Trendsetter in the Brazilian Ad Industry

Published / by Flash / 1 Comment on Why Jose Borghi is a Trendsetter in the Brazilian Ad Industry

Major Brazilian media outlets regard Jose Henrique Borghi as one of the most proactive, resilient and prolific executives in the advertising industry. During his ad career, he has created numerous mind-blowing ad campaigns including Mammals Parmalat. This feature film seeks to enlighten members of the public about conserving wildlife. The success of the ad helped establish Borghi and Mullen Lowe Brasil as the country’s go-to ad agency.Despite the numerous challenges that he has faced, Jose Borghi’s career progression has undeniably been inspiring. At the moment, he serves as the president and co-CEO at Mullen Lowe, a dominant ad agency in Brazil. It is almost unbelievable to imagine that Borghi never thought that he would end up working in the ad industry. He only got interested after watching a Cannes Award-winning group performing in a theater. This saw him develop an interest that has been nurtured into a lifetime ambition.

Career Beginnings

Jose is an alumnus of the Catholic University of Campinas. After graduation, he secured an editorial job at Standard Ogilvy. He served the firm for a total of six years, which were highly successful. His readiness to learn and down to earth personality has gone a long way in defining his career. Jose corporate star shone brighter after joining DM9/DDB in 1994. He also worked for Leo Burnett where he was appointed CEO. During this stint, he created a fascinating ad for Fiat, which was named ad of the year in 2001.

Mullen Lowe Brasil

After realizing that a huge niche existed in the market, Borghi co-founded BorghiErh alongside Erh Ray. The startup was highly successful since it mainly targeted the market segments that had previously been ignored. To sustain this success, Borghi merged the company with Mullen & Partners to form Mullen Lowe Brasil. The firm brings together more than 90 agencies operating in 65 countries.